As a North East Wedding Venue looking to attract prospective engaged couples it is likely you have either already held or are considering hosting a Wedding Fair or Open Day to showcase what you have to offer.
Hosting Wedding Fairs, Shows and Open Days can be a very successful strategy to raise awareness of your Wedding Reception Venue if it can be actively promoted working within the constraints of the small promotional budgets that Wedding Venue staff are usually allocated by the Hotel management to promote the event.
In todays extremely competitive Wedding Fair market achieving awareness of your event is vital and if it is to be a success for the Venue and exhibitors, all of which can cost a lot of money to attract the target market you seek of Brides, Grooms or Civil Partners that are actively seeking a Wedding Venue.
Most Venues will work with their existing data and invite couples that have booked their venue already, which can be catch 22 if you are not already booking a lot of Weddings on a regular basis. Whilst it is a pleasant experience for couples to come and see the Venue set up in all it’s glory it is unlikely to attract a sufficient number of relevant additional visitors to ensure exhibitor satisfaction nor will a large proportion of the visitors be actively seeking a venue. Our experience tells us that at a typical Wedding Fair only around 10 percent may actually be seeking a Venue and this can be even less if it is a Venue organised event. Out of those an even smaller percentage will be interested in yours unless the event has been specifically promoted to attract those who are actively looking for Venues and specifically yours.
Effectively 90 % of your already small marketing budget can be wasted attracting those outside your target market.
With our network of websites and over 19 years experience in promoting these events, Wedding Fairs North East are able to offer selected venues the opportunity to benefit from that awareness in the market to promote events and attract relevant Venue seeking couples and those who are at the early stages of Wedding planning and looking to book the services of the exhibitors attending.
Our recently launched event at Newcastle Racecourse The Wedding and Venues Show attracts a huge amount of venue seeking couples an astonishing 42% sought venues at the launch event and the proportion of Venue seekers at subsequent events has remained at that level.
Check out the testimonials from venues at the event where hundreds of thousands of pounds worth of business has already been generated for Venues exhibiting at this show of business has and the video on the web page above too.
This website www.weddingfairsnortheast.com features at the top of the search engines for most regional Wedding Fair search terms meaning Brides are VERY aware of the events we are involved with and our accompanying www.facebook.com/weddingfairsnortheast and www.twitter.com/weddingfairsNE social media profiles are just some of the mediums that we can utilise to promote Wedding Fairs.
If you would like your Wedding Venue to be considered either as a potential host for a fully managed Wedding Fair or to discuss options where we can attract more relevant Venues seeking visitors to your own Wedding Fair contact us without obligation to discuss a potential strategy specific to your venue and the type of client you wish to attract.
Please register your interest here www.weddingfairsnortheast.com/exhibitor-enquiry
Or Call 033 00 100 192 to discuss or email: info@weddingfairsnortheast.com